The Best of Africa Meets In Africa

“The Mission”

We are delighted to present a prestigious and exclusive event

Our delegation will consist of representatives from the UK & USA in Tourism, Arts and Cultural industries, as well delegates from the Beauty, Creative & Lifestyle Industries. This joint venture will bring all parties together to explore cultural and trade opportunities, cement business relationships, and celebrate accomplished individuals across these industries and countries.

Our Mission

Our aim is to create a worthwhile and valuable experience for professional women who desire to enhance their career, business and brand. Most importantly, women who are looking to fulfil purpose and a better version of themselves. The trade mission has been purposely organised to provide value to women in all areas of their lives and challenge the narrative across diverse industries to remove the glass ceiling placed on Black women to thrive at every level of their professional and personal life. We encourage change-makers (from all genders), who share our aspirations for a more inclusive world, to join our Trade Mission.


We are an award-winning organisation with over 30 years’ experience in the beauty and creative industry, launched at the Houses of Parliament in London.

We consult diaspora businesses worldwide by providing exclusive and genuine opportunities for progression across three key continents: Africa, USA and UK.

We are experts in connecting professionals and high achievers with access to valuable insights, inspiration and opportunities in key sectors. We provide the tools and expertise needed for our clients to embrace their power and build their personal brand. Most importantly, we take pride in encouraging individuals to fulfil their potential, supercharge their careers, and form meaningful international relationships via our services in coaching, consultancy and high-profile events.


An important component around exploring opportunities in Lagos Nigeria is understanding and embracing the culture. We have partnered with DIT -DEPARTMENT OF INERTANTIONAL TRADE to introduce delegates to the rich vibrant culture that makes Lagos, Nigeria the ideal place for work, rest, study and play (whether visiting or relocating). By experiencing the culture, local customs, artistic flare and traditions first-hand, delegates will gain an understanding and appreciation of the spirit of Lagos, in terms of the people, environment, protocols, cultural norms, beauty, opportunities and lifestyle. This knowledge supports the building of relationships in a way that can make interaction smoother and easier for UK and USA delegates.

Beauty, Media, Creative, Entertainment & Lifestyle

The Heart of Lagos

Lagos can boast to be a major business hub in Nigeria, enriched with a plethora of talented individuals representing the beauty, creative, media, entertainment and lifestyle industries. The country is open for business. Supported by the UK Department for International Trade and through our E.A.T.O.W trade mission, UK and USA entrepreneurs and professionals will be able to visit this beautiful city to explore the wealth of opportunities it offers. Whether you wish to promote your brand, relocate/expand your business, explore investment opportunities or build international relationships, Lagos has limitless potential.

The Trade Mission Brief Overview

Includes return flights from London Heathrow Airport to Murtala Muhammed Airport, Lagos Nigeria & all transportation.


5 Star White Orchid Hotel, EbonyLife Place, Ikoyi, Lagos, Nigeria

Icon Awards

E.A.T.O.W Icons from previous years will be honouring our 2021 elite list of Icons across banking, The arts, Beauty and Film & Media industries.

Banke Meshida Lawal, CEO of BMPro Makeup Group

Tara Fela Durotoye, Founder and CEO of House of Tara International

Oke Maduewesi, Founder and CEO of Zaron group

Kate Henshaw, Actress and Social Activist

Vannessa Amadi-Ogbonna, Founder and CEO of VA-PR Publicity

New Icons will be announced at the Icon Awards - with a few surprises.

Special Guest Speakers

Mo Abudu – Media Mogul, Philanthropist and CEO of EbonyLife Place, EbonyLife Media

Keith Magee: Reverend Professor Keith Magee is Chair and Professor of Practice of Social Justice at Newcastle University and Senior Fellow in Culture and Politics at University College London Culture and Centre on U.S. Politics.

Obi Asika: Co Founder of Dragon Africa a strategic communications firm based in London, Lagos and Accra, and is the chairman of OutSource Media, a leading communications and content production company.

Eva Omaghomi: LVO Director of Community Engagement, UK Commonwealth and International, to the Prince of Wales and The Duchess of Cornwall

Chimwemwe Chalemera (Country Director, Nigeria) UK Department for International Trade

Host For Events

Brenda Emmanus OBE: Broadcaster & Journalist, TV Presenter & Host.

HRH Princess Moradeun Adedoyin-Solarin

VIP Receptions, Dinners, & E.A.T.O.W Awards

Networking with celebrities & high-profile guests

Panel discussions

Awards presented to E.A.T.O.W ICONS

Appearance with Mo Abudu – Media Mogul, Philanthropist and CEO of EbonyLife Place, EbonyLife Media & EbonyLife Academy

Rooftop Networking with Industry Professionals

Performance by Seyi Shay

1:1 Networking at EbonyLife Place with key business owners

Masterclasses delivered by industry leaders

Mastermind Masterclasses

Focused On How To Transition From The UK To Nigeria To Build A Successful Life and Business

Ameera Abraham, CEO and Spa Director of The Nail Bar

Seyi Shay, Music Artist & Producer

Beverly Naya, Actress, Producer and Entrepreneur

Khafi Ekpata, Actress, Author, Host, Blogger and Global Influencer

Eryca Freemantle, Founder of E.A.T.O.W

The Best of Africa Meets In Africa – “The Mission”

In partnership with the Department for International Trade, EbonyLife Media & EbonyLife Place, Lagos Nigeria & BEPTA Travel

5 Star Hotel Accomodation

All delegates will enjoy an amazing accommodation experience staying at the luxurious 5 Star White Orchid Hotel, EbonyLife Place, Ikoyi, Lagos, Nigeria.

Eryca Freemantle C.E.O. of E.A.T.O.W.

With over 30 years’ experience in the makeup industry, Eryca Freemantle has successfully carved out a career as a leading expert, diversity specialist, educator, public speaker, and conscientious businesswoman. As a Black woman, Eryca has played a key role in influencing the makeup, health, and wellbeing arena to rethink their strategies on inclusion; her most notable campaign being the creation of ‘Embracing All Tones of Women’. Outside of the makeup industry, her interest in education has seen her appointment as a governor for a prestigious school in England as well as being an ambassador and life coach for the Princes’ Trust. She is a former adviser to London College of Fashion.

Further Enquiries


Ms L Wigley


Copyright © 2021 EATOW

All Rights Reserved | Company Number: 10045401

All material within or associated with the website are held under the copyright of EATOW and may not be copied, edited, or distributed without written consent from EATOW.

We are a UK-based limited company, registered with Companies House in England and Wales. As of the 01/01/2021 we operate under UK Law and our company is primarily trading within the UK covering England, Scotland, Wales and Northern Ireland.

By participating in our events you have given us permission to use all photos, images, footages including zoom records (we record all our events and interviews) on our platform to share with our community & non paid and paid members

*SAFE SPACE recording includes discussion on trauma and sexual abuse and maybe emotional. Please apply self care.