The Trade Mission To Lagos, Nigeria

25th October 2021 to 5th November 2021

Our aim is to create a worthwhile and valuable experience for professional women who desire to enhance their career, business and brand. Most importantly, women who are looking to fulfil purpose and a better version of themselves. The trade mission has been purposely organised to provide value to women in all areas of their lives and challenge the narrative across diverse industries to remove the glass ceiling placed on Black women to thrive at every level of their professional and personal life. We encourage change-makers (from all genders), who share our aspirations for a more inclusive world, to join our Trade Mission.

Women in business and leadership roles are pinnacle to the success and development of the evolving world we live in today. With a shift towards placing women in key roles, society recognises the valuable contribution that women make to society and the importance of having their voices heard.

Our delegation consists of representatives from the UK & USA in the Tourism, Arts and Cultural industries, as well as delegates from the beauty, creative, media, entertainment & lifestyle industries.

Social Impact

Celebrating and highlighting the achievements of women in leadership and business within the African diaspora, to inspire the next generation and to transform ideas around race and gender equality.

Cementing relationships between UK, USA and Nigeria Businesses with a view to create a powerful trade and investment triangle, to create wealth and opportunities for people within the African Diaspora.

Creating an experience which embraces women throughout the diaspora to connect with their culture, heritage and motherland and to bring the Nigerian Beauty Industry online.


This joint venture will bring UK and USA businesses together with Nigerian businesses to explore cultural, trade and investment opportunities in Lagos, cement business relationships, and also celebrate accomplished individuals across these industries and countries.

Activities include:

Masterclasses ( In-person and virtual for external viewers)

Panel Discussions

Networking & Socialising

This is an opportunity for your brand to sponsor and participate in one of the largest Beauty, Business, Wealth and Media events in West Africa.

Moderators and Hosts




Key Activities

E.A.T.O.W Awards Ceremony and Dinner

Business Conference

(forums with decision-makers in trade and commerce)

British High Commission Reception and Dinner

Women's Summit

House of Commons, Parliament

(on return to the UK)

Beauty, Business, Wealth & Media Summit

Masterclass Panel Discussions

Venue: Ebonylife Place, Lagos (Nigeria)

Thursday 28th October 2021

1pm - 5pm

Invited Guests Only

Masterclass Panel Discussion

Beauty, Business, Wealth & Media Summit

Panel 1: Women In Business – From UK To Lagos

Ameera Abraham, CEO & Spa Director of The Nail Bar


Is the CEO & Spa Director of The Nail Bar, a luxury nail spa and wellness centre and the founder of Nigeria's premier professional nail care brand Amali Cosmetics. She is the author of “The Full Set” and also serves as the Director of Communications at the Spa and Wellness Association of Africa. She is a qualified beauty therapist, holds a BA in Politics and International Relations and a CIBTAC Diploma in Spa Management.

Deborah Oluwaseyi Joshua aka Seyi Shay Singer and Entrepreneur


Known as her stage name Seyi Shay, she was born in London and is the owner of her own independent music label STARGURL. Her music is published by Universal Music France. Seyi Shay is currently signed to Universal Music Publishing, France and Aristokrat Music Publishing.

Beverly Naya Actress, Entrepreneur and Film Producer (Nigeria)

Is an award winning actress and entrepreneur, having acted in a number of well received movies including When Love Happens, Before 30, Catcher, The Perfect Picture and both instalments of The Wedding Party. She is the producer of her first documentary titled ‘Skin’ under her production company Be Naya Limited, which showed on Netflix.

Khafi Ekpata Actress, Author, Blogger and Global Influencer (Nigeria)

A former housemate on Big Brother Naija Pepper Dem Edition in 2019, Khafi has leveraged the platform to become one of the most sought after media personalities, particularly in Nigeria and the United Kingdom.

Bianca Estelle Harley Street Trained Medical Aesthetician and skin care specialist

(UK Delegate)

Is a multi-award-winning skin specialist and Harley Street-trained medical aesthetician with over eighteen years experience in the skincare industry. She has launched two successful clinics across the UK as a Clinical Director, and formulated two innovative cosmeceutical skincare ranges. Her clientele include famous celebrities and she is featured in Vogue, In style and Harper’s Bazaar magazines

Oyinkansola Adebayo CEO & CO Founder NIYO Enterprise and Black Codher

(UK Delegate)

Is the founder of NIYO NETWORK, a company that specializes in using creative tools such as hair, beauty, tech and community development to economically empower black women. Her technology-driven mobile service supports over 350 clients across the midlands in the UK.

Masterclass Panel Discussion

Beauty Business Wealth Media Summit

Panel 2: Flying High In Business: UK, USA & Nigeria

Lorna Lo P. Stewart Business Consultant (UK Delegate)

Is the Lead Consultant for E.A.T.O.W and CEO of LEAP Consortium. She is a multi-award-winning business and leadership consultant and mentor specialising in international trade, access to funding and equality. Lorna is the UK representative for the G20 Entrepreneurs Alliance and a Member of the Institute of Directors. Her clientele include The DIT, corporate companies, banking institutions, mayors and high commissions.

Dr Kevin Dappah BDS BEND (Hons)

Celebrity Dentist

(UK Delegate)

Is a Clinical Director and leading celebrity dentist specializing in aesthetic dentistry for African women, who want the perfect smile. Recognised across the globe for his high standard of dentistry he enhances the natural look for each individual. He has a Bachelor of Dental Surgery degree.

Kayle Bryant Conference Speaker Preacher and Author

(USA Delegate)

Is an entrepreneur, author, property investor with over 30 years of experience. She is a spiritually conscious woman with a Bachelors degree in Religious Arts and a retired firefighter.

Dr. Sandeep Bolia BMedSci. BM BS MRCGP General Practitioner

(UK Delegate)

Is an established Private General Practitioner and Personal Physician in London. He has expertise in coordinating complex multidisciplinary health assessments to establish an individual’s current health status and review pre-existing health conditions.

Masterclass Panel Discussion

Beauty Business Wealth Media Summit

Panel 3: Wealth Creation, Banking and Business

Des Amey MA. CeMAP Wealth Creation Expert, Author, Keynote Speaker & Property Expert

(UK Delegate)

Is a trading expert, coach and a Number 1 Best Selling author. He is the founder of Amey Finance, where he educates individuals on how to become 6 figure income earners through multiple income streams. He is based at One Canada Square, the heart of London’s banking and finance industry.

Dr. Evelyn Okpanachi Editor-in-Chief of Rich Woman Africa and Broadcaster

(UK Delegate)

Is a Philanthropist, Coach, Property Expert & Business Woman. She is the Editor-in-chief of Rich Woman Africa, a Broadcaster Presenter and an advocate for women's recognition and leadership roles in society, opening a new path into prosperity and business success through communication and compassion.

Ade Fabunmi-Stone Property Acquisition & Finance Expert

(UK Delegate)

Is a bridging and finance expert with experience as a UK-based property investor of both residential and commercial sites across the UK, overseeing staffing levels of 124 individuals. He has taken funders from the UK to invest in various projects across Africa, including Ghana, Nigeria, Ivory Coast, South Africa and Zimbabwe.

Ifeoma O.E. Williams Executive Presence & Leadership Coach, Image Expert, International Speaker, Author, Corporate Trainer (Nigerian Delegate)

Is multifaceted who trained as a lawyer. She pioneered the image consulting and fashion styling industry in Nigeria. In media and entertainment, Ifeoma led the Viacom team; the world’s largest and most renowned media company as country manager for Nigeria to win multiple Pro Max Africa awards.


Beauty Business Wealth Media Summit

Panel 4: The Influence Of The Media

Brenda Emmanus OBE Journalist and TV Presenter

(UK Delegation)

Is one of UK's most loved and appreciated journalists with a career spanning 30 years, including presenting on BBC and ITV as a Fashion & Entertainment expert. Interviewees include Oprah Winfrey, Sir Elton John, Will Smith, Angelina Jolie, Daniel Craig, Whitney Houston, Sir Steve McQueen. She has spoken to audiences up to 200 million worldwide. She received her OBE in 2019, and an Honorary Doctorate from University of The Arts, London in 2020.

Uche Pedro is the founder of BellaNaija


BellaNaija is Africa’s leading lifestyle digital media company with a distinct focus covering a diverse range of areas including entertainment, cinema, fashion, culture and advocacy. BellaNaija has a digital footprint and 10 million followers across platforms.

HRH Princess Moradeun Adedoyin-Solarin

(UK Delegate)

Is a UK Pan-African Royal, Broadcaster, Media & PR Specialist and Talk show host. She is the Founder and Executive Director of Arize! Media Ltd and is the Operational Director for Media and Communications on the board of Global Women Inventors & Innovators Network (GWIIN) & African Women of Essence International (AWEI).

Tewa Onasanya Founder of Exquisite Magazine


Is a Publisher, Author and Mindset Stylist She is the Founder of Exquisite Magazine a Fashion and Lifestyle Magazine. Exquisite Magazine started an only female awards ceremony called the Exquisite Lady of the Year (ELOY) Awards Foundation.


Press Conference

Visit To Courteville

Vote Of Thanks

Tour Of Ebony Life

Cocktail at Rooftop

Red Carpet

Icon Awards Ceremony

Icon Awards Ceremony

Visit To Nike Gallery

Lagos Fashion Week

Landmark Beach

Visit To Zaron Cosmetics

Performance By Dr Sandeep

Comments By Delegates

British High Commission

Dinner Party

Venue: British High Commissioners Residence, Lagos, Nigeria

VIP Guests Only

Dinner Party

British High Commission Dinner Party

VIP Guests Only

Obi Asika: Founder & Chairman of Leopard Studios

Drives the strategic vision. A serial entrepreneur and a prominent figure in driving the growth and development of Nigeria’s media & entertainment industry. Obi is closely connected to the explosion of the Nigerian music industry and has produced many of the world’s favorite TV formats as Executive Producer in Nigeria. Obi is also the lead of the Technical Working Group for the CCHT (Culture, Creative Industries, Hospitality and Tourism), Nigeria Agenda 2050, He is the Convener of the Africa Soft Power Project, co-Founder of Social Media Week Lagos, Founder, Iba Ajie, an innovation hub and community center.

Mo Abudu: CEO of EbonyLife Group & Media Mogul

Mo Abudu is a Nigerian media mogul, philanthropist, and former human resources management consultant. She has been described by Forbes as "Africa's Most Successful Woman", and rated as one of the "25 Most Powerful Women in Global Television" by The Hollywood Reporter. Renowned worldwide for her contributions to the creative sector, Mo is an investor, broadcaster, talk show host, philanthropist and business magnet. She is the founder of Africa's first global black entertainment network and media dynasty. Consisting of TV, films, studios, production company, EbonyLife Place Hotel and Academy. She has secured a deal with Hollywood and has an impressive portfolio that includes Disney, CBS, Sony Pictures and Netflix.

Eva Omaghomi: LVO Director of Community Engagement, UK Commonwealth and International, to The Prince of Wales and The Duchess of Cornwall

Appointed by HRH Prince Charles to the role of Director for Community Engagement, her role is aimed at improving diversity in Royal Households.

As an adaptable and culturally astute leader with strong interpersonal, negotiation and diplomatic skills, she has extensive experience in creating and implementing multi-layered communications strategies to be delivered across royal households and international boundaries.

Revd Professor Keith Magee Th.D., FRSA

(USA Delegate)

Reverend Professor Keith Magee is Chair and Professor of Practice of Social Justice at Newcastle University and Senior Fellow in Culture and Politics at University College London Culture and Centre on U.S. Politics. He served on the Biden 2020 President Campaign’s African American Kitchen Cabinet. The Biden-Harris Administration’s US Ambassador to the Court of St James’s has appointed him to the United States – United Kingdom Fulbright Commission. Previously, he served as a Senior Religious Affairs Advisor with the Obama-Biden for America in 2008 and 2012. Co-Chair of Black Britain and Beyond, and Trustee of Facing History and Ourselves. The Mayor of London Sadiq Khan appointed Keith as a Commissioner on Diversity in the Public Realm.Professor Magee is also a highly sought-after speaker. He is a CNN Opinions and BBC contributor—on issues of social justice, politics, race, and religion.

British High Commissioner Reception

E.A.T.O.W. Icon Awards Dinner and Rooftop

Terrace Afterparty with Entertainment

VIP Guests Only

Friday 29th October 2021

6pm - 11pm

‘An Audience With’


(With UK and Nigerian Icons)

VIP Guests Only

Host: Chimwemwe Chalemera

(Country Director, Nigeria, Department for International Trade)

Flying High In Beauty

(An Audience With UK Icons)

Adeola Gboyega Professional Make-up Arts and Beauty Expert (UK Delegate)

Is a professional make-up artist and beauty expert with over 10 years industry experience. She formerly worked with Pat McGrath Labs as the UK National Education and Artistry Manager.

Uche Natori

Makeup Industry Influencer

(UK Delegate)

Aka The Base Queen she is a self-taught makeup enthusiast whose engaging beauty and fashion content inspires her 400,000 followers. She is featured on her YouTube channel and has created content for her own mini community online.

Melachild AKA Lynette Dwaah

Makeup Influencer

(UK Delegate)

Melachild is a Vlogger who has built an audience of more than 120,000 YouTube subscribers creating get-ready-with-me videos, makeup tutorials, stories, etc. She is also known for her frequent discussion videos covering everything from sex to relationships.

Daniella Genas Entrepreneur and Business Coach

(UK Delegate)

Is a multi-award winning entrepreneur and business coach. Through her business, 'She’s The Boss International', Daniella helps SMEs to transform their businesses. She has used her techniques, experience and training to generate significant results among the companies she has worked.

Opportunities In Africa

(An Audience With Nigerian Icons)

Banke Meshida Lawal

Make-up artist

CEO of BMPro

(Nigerian Icon)

Banke is a Nigerian make-up artist and the founder and CEO of BMPro Makeup Group, a make-up and cosmetology firm in Nigeria. Her prominent clients include first ladies, billionaires, and celebrities. She is the first recipient of the E.A.T.O.W ICON Award, back in 2019.

Oke Maduewesi

Founder/CEO Zaron

(Nigerian Icon)

Oke is the Founder/Chief Executive Officer (CEO) of Zaron Group of companies, comprising Zaron International Limited and Zaron Cosmetics. She is a former banker and has used her experience to grow a pan-African makeup brand

Kate Henshaw

Multi award-winning actress, philanthropist and global speaker

(Nigerian Icon)

Kate has carved out a career as one of the country’s leading ‘Nollywood’ talents. Holding various goodwill ambassadorial roles, she is also recognised as one of the modern voices of Africa. She is regularly invited to attend high-profile events, collaborate with brands, and has hosted a TEDx talk.

Tara Fela Durotoye

CEO of House of Tara International

(Nigeria Icon)

Tara is the founder and CEO of House of Tara International. She is considered a major force in the African female entrepreneurship community, and in the makeup industry . Tara is a renowned thought leader and major influencer, sharing her 20+ years of experience with other budding entrepreneurs.

Vannessa Amadi-Ogbonna

CEO VA-PR Publicity,

(Nigeria Icon)

CEO of award-winning public relations firm VA-PR Publicity, with a career in PR & Marketing spanning over 23 years. Vannessa has created publicity campaigns for clients who include afrobeat stars Davido, Tiwa Savage, Fireboy DML, British R&B singer Estelle, Usher, Ne-Yo, Ciara, and the MOBO Awards. She also served as the UK and European publicity for Grammy Award winner, the late Whitney Houston.

Invitation To House Of Commons, London, UK


On return to the UK, the delegation and our icons will be hosted at the House of Commons, Parliament, along with selected VIPs, dignitaries and our sponsors


Media Partner

Brand Partner